- below-the-line promotion
- below-the-line promotionsN-VARBelow-the-line promotion is the use of promotional methods that can be controlled by the company selling the goods or service, such as in-store offers and direct selling. Compare above-the-line promotion. [BUSINESS]
The advertising campaign will be supported by a PR and below-the-line promotion...
English dictionary. 2008.
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above-the-line promotion — above the line promotions N VAR Above the line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising. Compare below the line promotion.… … English dictionary
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